Typography - Final Project
14/6/2019 - 28/6/2019 (Week 11 - Week 13)
Thaqif Syarafuddin(0331337)
Thaqif Syarafuddin(0331337)
Typography
Final Project : (Expression, Hierarchy and Composition)
Lecture Notes
Lecture 10 :
14/6/2019 (Week 11)
This week we discussed about typography in different mediums. Typography was viewed as living only when it reached paper. Primarily, types was designed intended for reading from print.
Good typefaces for prints are :
- Caslon
- Garamond
- Baskerville
Font size for screens : 16-pixel text
Websafe fonts for screens :
- Open Sans
- Lato
- Arial
- Helvetica
- Times New Roman
- Times
- Courier New
- Courier
- Verdana
- Georgia
- Palatino
- Garamond
"A great designer knows how to work with text not just as content, he treats text as a user interface." - Oliver Reichenstein
Lecture 11 :
This week we discussed about typography in different mediums. Typography was viewed as living only when it reached paper. Primarily, types was designed intended for reading from print.
Good typefaces for prints are :
- Caslon
- Garamond
- Baskerville
Font size for screens : 16-pixel text
Websafe fonts for screens :
- Open Sans
- Lato
- Arial
- Helvetica
- Times New Roman
- Times
- Courier New
- Courier
- Verdana
- Georgia
- Palatino
- Garamond
"A great designer knows how to work with text not just as content, he treats text as a user interface." - Oliver Reichenstein
Lecture 11 :
21/6/2019 (Week 12)
No lecture this week as we were to continue our final project.
Lecture 12 :
28/6/2019 (Week 13)
No lecture. This week is the submission of this project
No lecture this week as we were to continue our final project.
Lecture 12 :
28/6/2019 (Week 13)
No lecture. This week is the submission of this project
Week 11
For our final project we were to choose a PSA/phrase that we liked. I chose "with cigarettes, your life goes to ashes". After choosing one, I started sketching compositions for it. After I drew a few compositions, I went to mr Vinod and mr Shamsul for feedback to start digitizing. They ask me to use real ashes for my composition to make it more interesting.
This is one of the sketches I did.
These are a few compositions that I digitized
Week 12
This week we showed our progress to the lecturers and get feedback. I didn't really know how to obtain real ash so I made digital ash which mr shamsul was fine with but mr vinod said that it didn't work out. So this week I continued to find new compositions for my work and planned out how I would get real ash, to which I actually did.
I took a drink can and cut it open then put paper inside and burn it.
At first the ash was black but then i research about grey ash and it says that black ash are just ashes that still has carbon and have not burnt completely so I left the papers to burn much longer.
Finally I had real grey ash and started making the composition.
At first I used a pen to write out the word ashes but it did not work out well so I redid it using a smaller more precise object which was an audio jack. It was the closest object I could find.
These are a few new compositions that I have created.
Week 13
These are the compositions that I was quite happy about.
PDF of final piece.
Feedback
Week 11:
Mr vinod and mr shamsul suggested i use ash effects or real ashes on photoshop.
Week 12:
Out of 7 digitization, mr vinod and mr shamsul liked the simple one, which looks like a book cover. They commented on my the placement of the words is not readable and has no flow to it. They also added that the ashes looks too perfect(the lines) and ask me to use real ash. I showed another composition to mr shamsul and he said it was okay just that the spacing is not right. Then i showed it to mr vinod and he said the old one was more interesting and told again to get real ashes.
Week 13:
Mr vinod and mr shamsul asked me to take out the borders that i added and also my animation was not good so I had to make a new one and submit it by next class.
Reflection
Experience :
Week 11;I sketch out my ideas of the compositions of my project. I tend to combine few ideas together to create a new one. Week 12;I showed my digital composition with digital ash to mr Shamsul and mr Vinod but both of them have different opinions. Mr Shamsul was okay with my work but mr Vinod was not. Week 13;At first mr vinod and mr shamsul was fine with my work but then mr vinod asked me to revert it back to the old one.
Observation :
Week 11;There was so many good ideas created by my peers. Week 12;Different people have different taste. Week 13;There was so many cool designs.
Findings :
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| Fig. 1.0 : sketches |
 |
| Fig. 1.1 : sketches |
 |
| Fig. 1.2 : With cigarettes, your life goes to ashes |
Week 12
This week we showed our progress to the lecturers and get feedback. I didn't really know how to obtain real ash so I made digital ash which mr shamsul was fine with but mr vinod said that it didn't work out. So this week I continued to find new compositions for my work and planned out how I would get real ash, to which I actually did.
 |
| Fig. 1.3 : can drink cut open |
 |
| Fig. 1.4 : ashes from burnt paper |
 |
| Fig. 1.5 : word ashes from ashes |
 |
| Fig. 1.5 |
 |
| Fig. 1.6 : new composition(with cigarettes, your life goes to ashes) |
These are a few new compositions that I have created.
Week 13
These are the compositions that I was quite happy about.
 |
| Fig. 1.7 : animations(with cigarettes, your life goes to ashes) |
 |
| Fig. 1.8 : with cigarettes, your life goes to ashes |
 |
| Fig. 1.9 : with cigarettes, your life goes to ashes |
 |
| Fig. 2.0 : with cigarettes, your life goes to ashes |
 |
| Fig. 2.1 : with cigarettes, your life goes to ashes |
 |
| Fig. 2.2 : with cigarettes, your life goes to ashes |
 |
| Fig. 2.3 : Animation (with cigarettes, your life goes to ashes) |
 |
| Fig. 2.4 : Final Piece (with cigarettes, your life goes to ashes) |
PDF of final piece.
 |
| Fig. 2.5 : Final animation (with cigarettes, your life goes to ashes) |
 |
| Fig. 2.6 : framed final piece (with cigarettes, your life goes to ashes) |
Week 11:
Mr vinod and mr shamsul suggested i use ash effects or real ashes on photoshop.
Week 12:
Out of 7 digitization, mr vinod and mr shamsul liked the simple one, which looks like a book cover. They commented on my the placement of the words is not readable and has no flow to it. They also added that the ashes looks too perfect(the lines) and ask me to use real ash. I showed another composition to mr shamsul and he said it was okay just that the spacing is not right. Then i showed it to mr vinod and he said the old one was more interesting and told again to get real ashes.
Week 13:
Mr vinod and mr shamsul asked me to take out the borders that i added and also my animation was not good so I had to make a new one and submit it by next class.
Experience :
Week 11;I sketch out my ideas of the compositions of my project. I tend to combine few ideas together to create a new one. Week 12;I showed my digital composition with digital ash to mr Shamsul and mr Vinod but both of them have different opinions. Mr Shamsul was okay with my work but mr Vinod was not. Week 13;At first mr vinod and mr shamsul was fine with my work but then mr vinod asked me to revert it back to the old one.
Observation :
Week 11;There was so many good ideas created by my peers. Week 12;Different people have different taste. Week 13;There was so many cool designs.
Findings :
Week 11;I found out that a few ideas can make a better idea when combined. Week 12; The appreciation or admiration of something is taste and different people have different taste. Week 13; Create independent ideas and not ones that depends on the previous one.
Further Reading
Basic Design Layout by Ambrose/Harris
14/6/2019 (Week 11)
The basics of layout. Working with pages, where a page is a space in which to present images and text. To do this effectively one must consider the purpose of a publication and its intended audience. Format characteristics and print finishing specifications are key considerations to create a good layout. Questions that should be asked are
- is the publication intended to lay flat?
- is it to be read up close?
- is it a reference work or a novel?
A layout is guided by invisible lines, most layouts only become "visible" or noticeable over a sequence of pages.
Golden section:
Before a grid can be created we need a page to place it on. The golden section forms the basis for paper sizes of achieving balanced designs. Objects that have these proportions are both pleasing to the eye and echoed in the natural world.
Lettering & Type by Bruce Willen/Nolen Strals
21/6/2019 - 28/6/2019 (Week 12 - Week 13)
Thinking before drawing. There is no successful typeface or lettering treatment that just happens. Before pencils are put on paper and the computer monitor lights up, and idea or concept created. A designer understands the content that the letters will communicate and the context in which they will appear. The clearer the perception is, the more precise and powerful the results for the projects are. A well developed idea contributes just as much as well constructed characters to lettering and type's successful outcome. Letters are never neutral no matter how "neutral" it may look. Every style and approach is weighted with its unique baggage. Neutrality itself, a trait often praised in Helvetica and other modernist types, carries somewhat conflicting associations of both intellectuality and blandness. The abstract nature of letters affords them physical flexibility but also opens them to the burden of countless subjective associations. Designers can summon a variety of strikingly different voices from the exact same text simply by adjusting the letters' appearance. The visual elements of letters combine with these numerous contextual associations to establish tones.
Basic Design Layout by Ambrose/Harris
14/6/2019 (Week 11)
The basics of layout. Working with pages, where a page is a space in which to present images and text. To do this effectively one must consider the purpose of a publication and its intended audience. Format characteristics and print finishing specifications are key considerations to create a good layout. Questions that should be asked are
- is the publication intended to lay flat?
- is it to be read up close?
- is it a reference work or a novel?
A layout is guided by invisible lines, most layouts only become "visible" or noticeable over a sequence of pages.
Golden section:
Before a grid can be created we need a page to place it on. The golden section forms the basis for paper sizes of achieving balanced designs. Objects that have these proportions are both pleasing to the eye and echoed in the natural world.
Lettering & Type by Bruce Willen/Nolen Strals
21/6/2019 - 28/6/2019 (Week 12 - Week 13)
Thinking before drawing. There is no successful typeface or lettering treatment that just happens. Before pencils are put on paper and the computer monitor lights up, and idea or concept created. A designer understands the content that the letters will communicate and the context in which they will appear. The clearer the perception is, the more precise and powerful the results for the projects are. A well developed idea contributes just as much as well constructed characters to lettering and type's successful outcome. Letters are never neutral no matter how "neutral" it may look. Every style and approach is weighted with its unique baggage. Neutrality itself, a trait often praised in Helvetica and other modernist types, carries somewhat conflicting associations of both intellectuality and blandness. The abstract nature of letters affords them physical flexibility but also opens them to the burden of countless subjective associations. Designers can summon a variety of strikingly different voices from the exact same text simply by adjusting the letters' appearance. The visual elements of letters combine with these numerous contextual associations to establish tones.
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